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Land O’Lakes // The Food Effect

Land O’Lakes wanted to spark important dialogue about the future of food. It was our job to make it a SXSW-worthy attraction.

 

Interactive exhibits challenged guests to see different perspectives on hot-button issues like GMOs, global warming and food insecurity.

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Immersive videos about the future of farming inside. A killer photo opp outside.

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Results

There are tons of great marketing stats in the video you should check out. But my favorite result were these — the meaningful conversations we had with people about our future. I watched countless people reconsider their stance on super polarizing issues without forcing LOL's opinion on them. That's a really powerful advertisement.

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It took a village. Very proud to be a part of this kickass team.

CD: Mark Anderson
DD: Sam Soulek
Art Director: Taylor Snyder, Lydia Lee
Design: Clarissa Hernandez, Cole Spiess