Minnesota United FC // Rebrand

The construction of Allianz Field marked a new era in Minnesota professional soccer. The club asked us to build them a new brand to match.

We created an identity and personality that captured the boisterous spirit of soccer matches and brought the unique fan experience to life.

Motion graphics for stadium screens and social medias.

The team’s biggest growth opportunity is other sports fans.
This radio spot had a little fun with the Minnesota Vikings’ kicking woes in recent years.

CD: John Neerland
DD: Diana Quenomoen
AD: Jack Treacy
Design: Anna Moorse